Rudolf Dassler - Wikipedia
PUMA® - History
How Puma and Adidas' Rivalry Divided Their Founding Town for 70 Years
PUMA® - History
Puma names former Adidas man as new CEO
Puma CEO to Leave - WSJ
PUMA CEO And Leadership: Executives and Demographics - Zippia
PUMA® - History
Expats Shouldn't Run Big Markets': Puma CEO Bjorn Gulden - Forbes India
Adidas in Talks With Puma's Gulden to Replace CEO Rorsted (ETR:ADS PUM) - Bloomberg
Ian Forde - Senior Brand Strategist - PUMA Group | LinkedIn
He steered a big comeback at Puma. Could Bjørn Gulden do the same for Adidas? | Vogue Business
Not having fun is a waste of time!” - PUMA CEO Bjørn Gulden and Giorgio Chiellini Talk About Leadership | Business Wire
Puma chief Bjorn Gulden named new Adidas CEO | Business and Economy News | Al Jazeera
Interview with PUMA CEO Bjørn Gulden - PUMA CATch up
Adidas appoints Puma chief Bjørn Gulden to CEO role - Just Style
Confirmed! PUMA CEO Bjørn Gulden is Taking adidas CEO Role - Sneaker Freaker
Adidas vs. Puma: A History of Two Brothers – Explosion
Puma (brand) - Wikipedia
Two Adidas Shareholders Back Puma's Gulden as Potential New CEO - Bloomberg
Exclusive interview with Bjoern Gulden, CEO, Puma | Features | News
A new CEO for Puma from January 2023; Gulden to Adidas? | Article | Sporting Goods Intelligence
Celebrating 72 Years of Puma History – Feature
